Zorlu PSM Jaz Festival
Zorlu PSM Jazz Festival is a festival organized by Zorlu Performing Arts Center that brings together the exciting colors of blues, electronic, world, funk, indie, classical, pop, and rock music under the umbrella of jazz. For the 2020 key visual, I was asked to create a visual world using the iconic building where the festival takes place. In the creative process, I focused on illustrating the joyful dynamism and unifying power of jazz music, inspired by the magical moment when music meets the listener.
We also designed a mural for the backstage wall, representing playfulness, creativity, and unity that would put a smile on the faces of the artists and staff.
Credits
Agency Republica Advertising — Art Direction Mehmet Ali Tokgozlu — Illustration Yaren Yavuz