Volkswagen / Biz Evde Yokuz Planner 2023
"Biz Ev Yokuz" is an award-winning travel blog that takes to the road with the question of how to start a new life full of unique experiences, and through this journey, they share their adventures and travel guides with enthusiasts like themselves.
In collaboration with Volkswagen, they came to us for 16 different compositions brought to life with AR to be used in their travel-themed 2023 planner. For the main separators, we created compositions and movements to represent the features of selected Volkswagen cars with the feelings of the season. In contrast, for the 12 compositions representing the months we fused the spirit of each month with BizEvdeYokuz's travel tips. In doing so, we preferred a narrative that blends a bold style that combines both symbolic details and the auras of the seasons.
After all the drawing and animation was done, we used the Artivive application to bring the compositions to life with augmented reality to make it more engaging and fun for the audience.
Credits
Illustration Yaren Yavuz — Animation Resul Kalyoncu — Sound Design Yaren Yavuz, Resul Kalyoncu